TV Thursday/ TV Ratings up for Daytona/ FOX Up On the Wheel When It Comes to Race Broadcasts/ Cue the Duck/ Sexy for a Pit Pass
TV Thursday
I would like to make this a weekly feature and discuss media issues regarding racing highlighting the good, bad and sometimes ugly.
TV Ratings up for Daytona
With the economy tight more folks are staying home and watching TV. Combine that will a great effort put in by employees of FOX and SPEED and you have an increase in ratings.
The broadcast of the NASCAR Camping World Truck Series on SPEED scored a double-digit Nielsen Ratings increase from the season opener in Daytona in 2008. The Friday night race recorded a Nielsen mark of 1.90 (1,393,000 households), making it the No. 1 show on cable during that time period according to a news release from SPEED.
The rating marked an increase of 21 percent from last year’s 1.57 (1,128,000 households). SPEED’s pre-race show, NCWTS Setup hosted by our favorite girl er lady next door, Krista Voda, scored a Nielsen Rating of .80 (585,000 households), up 33 percent from last year’s .60 (434,000 households).
That’s good promotion and the result of hard work by the crew and talent to develop and grow a brand. I think Ms. Voda had something to do with it too.
The trucks head to the mothership this weekend (FOX). The usual Sunday FOX broadcast crew including Krista Voda from the pits will call all of the action. FOX also reported an increase in the numbers.
The folks that made it interesting to watch fendered cars again, averaged a 9.2/19 household rating/share according to fast national figures released by Nielsen Media Research. Folks may be down or not want to travel much but they will watch.
The average audience of 16.0 million viewers placed this year’s Daytona 500 ahead of the NCAA Final Four (15.4 million viewers), Beijing Olympics (15.2 million) (not hard with the crappy NBC coverage), 2008 NBA Finals (14.9 million), and Kentucky Derby (14.2 million). Oh it probably beat the Stanley Cup Finals too on that network that is hard to find on most Comcast cable systems and NBC which could care less if it was showing Lord Stanley’s Cup being passed around or some 16 year old kid falling on his ass in a skateboard competition. Why do you think they play the finals in June? So it wont sink NBC’s rating during sweeps (May). AHEM!!! Oh.. sorry for getting off target. Moving along…
Note: I did not see any numbers from ESPN2 on the Nationwide Series broadcast.
I would like to make this a weekly feature and discuss media issues regarding racing highlighting the good, bad and sometimes ugly.
TV Ratings up for Daytona
With the economy tight more folks are staying home and watching TV. Combine that will a great effort put in by employees of FOX and SPEED and you have an increase in ratings.
The broadcast of the NASCAR Camping World Truck Series on SPEED scored a double-digit Nielsen Ratings increase from the season opener in Daytona in 2008. The Friday night race recorded a Nielsen mark of 1.90 (1,393,000 households), making it the No. 1 show on cable during that time period according to a news release from SPEED.
The rating marked an increase of 21 percent from last year’s 1.57 (1,128,000 households). SPEED’s pre-race show, NCWTS Setup hosted by our favorite girl er lady next door, Krista Voda, scored a Nielsen Rating of .80 (585,000 households), up 33 percent from last year’s .60 (434,000 households).
That’s good promotion and the result of hard work by the crew and talent to develop and grow a brand. I think Ms. Voda had something to do with it too.
The trucks head to the mothership this weekend (FOX). The usual Sunday FOX broadcast crew including Krista Voda from the pits will call all of the action. FOX also reported an increase in the numbers.
The folks that made it interesting to watch fendered cars again, averaged a 9.2/19 household rating/share according to fast national figures released by Nielsen Media Research. Folks may be down or not want to travel much but they will watch.
The average audience of 16.0 million viewers placed this year’s Daytona 500 ahead of the NCAA Final Four (15.4 million viewers), Beijing Olympics (15.2 million) (not hard with the crappy NBC coverage), 2008 NBA Finals (14.9 million), and Kentucky Derby (14.2 million). Oh it probably beat the Stanley Cup Finals too on that network that is hard to find on most Comcast cable systems and NBC which could care less if it was showing Lord Stanley’s Cup being passed around or some 16 year old kid falling on his ass in a skateboard competition. Why do you think they play the finals in June? So it wont sink NBC’s rating during sweeps (May). AHEM!!! Oh.. sorry for getting off target. Moving along…
Note: I did not see any numbers from ESPN2 on the Nationwide Series broadcast.
FOX Up On the Wheel When It Comes to Race Broadcasts
The reason I would rather watch a race on FOX over watching a NASCAR race on any other station is the fact they do show and tell better than anyone.
No special shop is needed or special TNT 360 rotating thing-a-ma-giggy stage.
Here Jeff Hammond, a natural for TV, explains why the tires are going south because of camber issues and how teams can make proper changes.
Cue the Duck
Since AFLAC came into NASCAR,
they have had fun from the late Benny Parsons cueing the duck
to their latest add which shows an out of character devious duck stealing the No. 99 car
and taking it on a ride with a cute blond in the passenger seat. Edwards figures who stole the car when he sees the foul offender’s feathers on the floor.
Nice work.
Sexy for a Pit Pass
Ask.com made a splash with its ads this weekend. The one where the guy tells the gal that she has to dress sexy like the woman behind them in order to get a pit pass was my favorite outside of the dipstick ad.
Think With Your Dipstick
My favorite ad from the weekend was the Castrol ad where the man asked Jimmy to think with his dipstick.
A lesson we should all learn.
TV Schedule
With no Open Wheel action on TV this weekend, no race Friday, two races on Saturday and one race on Sunday, the TV schedule left a lot to be desired so I broke from what I normally like to do and added the practice sessions. If you get too NASCARed out on Saturday,
you can flip to the CBC or in the US the NHL Network and watch one of the best produced TV programs of the year,
Hockey Day in Canada. Ok, here is the schedule:
Friday
Saturday
Sunday
3:30 pm NASCAR RaceDay SPEED
The reason I would rather watch a race on FOX over watching a NASCAR race on any other station is the fact they do show and tell better than anyone.
No special shop is needed or special TNT 360 rotating thing-a-ma-giggy stage.
Here Jeff Hammond, a natural for TV, explains why the tires are going south because of camber issues and how teams can make proper changes.
Cue the Duck
Since AFLAC came into NASCAR,
they have had fun from the late Benny Parsons cueing the duck
to their latest add which shows an out of character devious duck stealing the No. 99 car
and taking it on a ride with a cute blond in the passenger seat. Edwards figures who stole the car when he sees the foul offender’s feathers on the floor.
Nice work.
Sexy for a Pit Pass
Ask.com made a splash with its ads this weekend. The one where the guy tells the gal that she has to dress sexy like the woman behind them in order to get a pit pass was my favorite outside of the dipstick ad.
Think With Your Dipstick
My favorite ad from the weekend was the Castrol ad where the man asked Jimmy to think with his dipstick.
A lesson we should all learn.
TV Schedule
With no Open Wheel action on TV this weekend, no race Friday, two races on Saturday and one race on Sunday, the TV schedule left a lot to be desired so I broke from what I normally like to do and added the practice sessions. If you get too NASCARed out on Saturday,
you can flip to the CBC or in the US the NHL Network and watch one of the best produced TV programs of the year,
Hockey Day in Canada. Ok, here is the schedule:
Friday
12:30 pm NNS Practice SPEED
3:00 pm NSCS Practice SPEED
4:30 pm NCWTS Pole Qualifying SPEED
6:30 pm NSCS Coors Light Pole Qualifying SPEED
8:30 pm NNS Final Practice SPEED
Saturday
12:30 pm NNS Coors Light Pole Qualifying SPEED
3:00 pm NCWTS: San Bernardino County 200 FOX
5:00 pm NSCS Final Practice SPEED
7:00 pm NNS Countdown ESPN2
7:45 pm NNS: Stater Bros. 300 ESPN2
Sunday
3:30 pm NASCAR RaceDay SPEED
5:00 pm NSCS Pre-Race Show FOX
6:00 pm NSCS: Auto Club 500 FOX
7:00 pm SPEED Report
9:00 pm Wind Tunnel with Dave Despain SPEED
Later this Week
One more story before Manzanita, WT goes to the Pod and I will answer questions from the mailbag.
Ideas, thoughts, questions? Drop me a line at bjohnson_292@comcast.net.
Images appearing in this blog courtesy of CBC, FOX, ESPN2, Speed and NASCAR Images.
One more story before Manzanita, WT goes to the Pod and I will answer questions from the mailbag.
Ideas, thoughts, questions? Drop me a line at bjohnson_292@comcast.net.
Images appearing in this blog courtesy of CBC, FOX, ESPN2, Speed and NASCAR Images.
posted by Blake Johnson at 9:04 PM
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